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The 40:40:40 collection. UGG have released a Hype Book, which basically looks at the way in which the UGG boot and UGG as a brand have evolved and most importantly where they are heading. The book looks at the legacy and understanding the history behind UGG.

To really celebrate the 40:40:40 collection, UGG have also released a signature line which includes 13 limited edition, classic styles for men, women and children at UGG stores worldwide.

The faces of the collection include the new generation models, including Adwoa Aboah, who has also been part of Revlon, Burberry and Chanel campaigns.

Don’t you just love how the world ugly is fashionable? Here’s to another 40 years UGG!